Conversion and Usability of a website

Web marketing first focused on traffic which meant the more traffic went to a site the better. Good quality content was the rule to bring traffic!

But it has become a lot more difficult to attract visitors to a site over the past years mainly because the number of commercial sites has dramatically increased. As a result, we need a lot more than good content to attract internet users
Thankfully, the development of search engine optimisation has come at the right time to become some sort of fine art which goal is to always find new ways to bring traffic and more particularly conversions to a site.
But the quest of becoming number one of Google or the other search engines can sometimes put into jeopardy the main point which is to show a good looking and clear website for the users.

Even if it is important for a website to rank well on the search engines, there is very little point in being top but having a bad looking site that will not generate any conversions.
That is why your site needs to be easy to use and give calls to actions so the users know clearly and quickly where to go to buy or register and more importantly know what the site is about. It is also extremely important for users to be able to go through the site easily and to find what they are looking for quickly.