With the huge number of sites now available on the internet, it can be difficult to stand out and you really need to promote and market your site so people know you are out there. That is also why your site needs to be properly optimised and search engine friendly.
Getting your website noticed can really be a challenge, because most web users search for information using search engines. This means that your website needs to be user friendly as well as search engine spider friendly. A site not indexed on a main search engine can be terrible for companies that now spend thousand on their sites to attract people.
That is one of the main reasons why you need to write carefully the content of your pages. It is not about stuffing your target keywords into a page so it looks horrible. You need to remember that you are first writing for human beings and then for search engine spiders. Any SEO company or SEO specialist should tell you that when you talk about writing search engine friendly content as part of your internet marketing strategy. The aim of being top of the search engines for particular keywords is so that web users can find your site. But if your site is not user friendly, it will not convert and you will finally end up with a useless site.
When writing content for your site, you need to keep a few things in mind that will help the user read through a page. Short paragraphs and bullet points are best because they will attract the eyes of your readers. On the opposite long paragraphs will scare people away.
Like a salesperson, if you want to sell something on your site, you need to list the main interesting points and put calls to action at strategic points to ensure that you will capture as many sales as possible.
Try to remember that your website is first designed for human beings. Usually, a site properly written and designed well for web users will also be search engine friendly. It is also important not to compromise your message to your human audience simply because you want to make your pages more reachable to the search engines.
Monday, 30 November 2009
Link baiting strategy for your Link Building
Link baiting can be considered as a part of link building. Its aim simply is to raise the number of relevant back links going to your site. It is considered to be a white hat SEO technique used nearly worldwide because it works so well and is easy to set.
The first thing to do when setting up your link bating strategy is to develop very interesting content related to a keyword or key phrase you want to be top for. The reason for that simply is because link baiting like its name says is the process of having good and interesting content that people will want to link to or put on their blogs. This should result in the improvement of your page rank as well as rank on the search engines for a specific term.
The main issue lays in the fact that you need to be creative enough to write good content and then promote it through sites like Digg to let people know that there is some great content out waiting to be linked to.
Those baits can be divided into different categories, that really will vary depending on people.
The first one is called the Informational bait. It simply provides information. The best example for that kind of bait is the top 10 tips or top 5 tips article. People usually find that kind of content very interesting and are likely to link to it.
News baits simply give news on a particular topic.
Humor baits can be anything like a funny story, joke or a weird picture. Their aim is obviously to make people laugh so they send the link to their mates or put a link on their blogs or sites back to the funny picture or joke.
Evil baits need to be used with caution. The fact that you will say something unpopular or controversial is probably going to bring a lot of attention but be careful on what you say or this will damage your reputation and shoot down your link baiting strategy at the same time.
The final kind of baits are tool baits. They are great baits because you are providing something useful.
Do not forget that link baiting is about attracting people to your site and then link to a specific page on it. It is also very important to talk about that link bait to speed up the process by using networking sites and blogs to promote it and get people's attention.
The first thing to do when setting up your link bating strategy is to develop very interesting content related to a keyword or key phrase you want to be top for. The reason for that simply is because link baiting like its name says is the process of having good and interesting content that people will want to link to or put on their blogs. This should result in the improvement of your page rank as well as rank on the search engines for a specific term.
The main issue lays in the fact that you need to be creative enough to write good content and then promote it through sites like Digg to let people know that there is some great content out waiting to be linked to.
Those baits can be divided into different categories, that really will vary depending on people.
The first one is called the Informational bait. It simply provides information. The best example for that kind of bait is the top 10 tips or top 5 tips article. People usually find that kind of content very interesting and are likely to link to it.
News baits simply give news on a particular topic.
Humor baits can be anything like a funny story, joke or a weird picture. Their aim is obviously to make people laugh so they send the link to their mates or put a link on their blogs or sites back to the funny picture or joke.
Evil baits need to be used with caution. The fact that you will say something unpopular or controversial is probably going to bring a lot of attention but be careful on what you say or this will damage your reputation and shoot down your link baiting strategy at the same time.
The final kind of baits are tool baits. They are great baits because you are providing something useful.
Do not forget that link baiting is about attracting people to your site and then link to a specific page on it. It is also very important to talk about that link bait to speed up the process by using networking sites and blogs to promote it and get people's attention.
Subscribe to:
Posts (Atom)
